The aim of the industry fair is to build a platform to market authentic and unique handmade local products of the entrepreneurs from all the 20 Dzongkhags with no involvement of middlemen primarily to; encourage and inculcate the culture of entrepreneurship, encourage inter-business network, exchange business related information, strengthen cooperation and strike common development activities for Cottage and Small Industries. As an effort towards helping our Bhutanese entrepreneurs, stalls are provided for free.